Saturday, March 26, 2011

Product Reviews with its Unique Selling Point

Product Reviews with its Unique Selling Point

Ford is Using Innovative Strategy to Promote Ford Focus 2012

Posted: 26 Mar 2011 03:19 AM PDT

Ford Focus 2012

Ford Motors Corp is renowned for its innovation. Throughout the years, Ford has introduced spectacular and innovative features in its vehicles. This time Ford is practicing its innovative sense in the marketing campaign to promote Ford Focus.

Ford is using a puppet-Doug as its spokesperson. Isn't it funny? This puppet made its first appearance on YouTube, in the beginning of March. In this video, Doug is dealing with a fake press conference and answers the questions intelligently. Executive of Ford said, "I am really concerned. I feel he was out of control up there, I want to know if he is going to be clothed at any point".

Ford is using this promotional strategy to promote the remodeled Ford Focus. Digital Marketing Manager of Ford, Jon Beebe said, "The 2012 Focus is so widely different, we wanted to grab their attention and have them pay attention". Ford has done with all the paper work regarding the ground-breaking features of Focus. No doubt, it sounds like Ford is much passionate about this up-coming redesigned Ford Focus 2012.

Ford is using Digital Marketing Media at its best. It has caught the attraction of people by this hilarious puppet. Hopefully, Doug will play its part to promote the restructured Ford Focus.
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